This weekly update brings exciting news about AI agents changing how companies do marketing work.

Big companies are now using smart AI helpers that can work on their own to create ads and talk to customers. These AI agents are becoming a huge part of business value. In 2025, they already make up about 17% of all AI value for companies. By 2028, experts think this will grow to 29% of total AI value.

However, there's also a problem with too much AI-made content flooding our emails and social media. This week, OpenAI launched a new tool called Sora that lets anyone make short videos using just text commands. Right after that, Meta (the company that owns Instagram) released their own video maker called Vibes to compete.

While these tools seem cool, they're creating what experts call "AI slop" - low-quality content that wastes people's time. Workers now get about 50 AI-made emails per day from companies trying to sell them things. Studies show that employees spend almost 2 hours dealing with each piece of bad AI content they receive.

The best companies are being smart about this. They spend 15% of their AI budgets on AI agents, compared to other companies that barely use them. These "future-built" companies are seeing five times more revenue growth than companies that don't use AI agents well. The key is using AI to help humans make better decisions, not to replace human thinking completely.