Adobe Experience Cloud AI agents

Adobe Experience Cloud AI agents are purpose-built agents inside Adobe Experience Cloud that help organizations automate and optimize customer experience workflows across data, content, journeys, and decision-making. Adobe states that these agents are powered by Adobe Experience Platform Agent Orchestrator, which provides the reasoning, orchestration, validation, and trust layer behind agent actions. The agents can work autonomously or semi-autonomously, use real-time customer experience data and content context, and coordinate across Adobe applications and third-party systems. Adobe positions them for use cases such as creating and optimizing customer journeys, analyzing performance, supporting experimentation, and accelerating content and marketing operations at enterprise scale.